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Purpose – This paper explores how the interactive dynamics of peer education models within independent youth media outlets facilitate and impede youth engagement in media activism and social change work, more broadly defined.Design/methodological approach – Ethnographic and participatory action research methods are used with the youth media hub, Youth Media Action (YMA), to examine the possibilities and challenges that peer media educators confront in cultivating a noncommercial space for the collective production of oppositional media. YMA specifically seeks to involve youth from marginalized communities.Findings – The results suggest that peer-to-peer education models do act as vehicles for political engagement as youth experience shared ownership, cultivate solidarity, and acquire community organizing skills through the collective production of oppositional media. At the same time, challenges can surface when peer educators juggle multiple roles and participating community youth groups espouse differing organizational values and pedagogical sensibilities.Research limitations/implications – This study offers a potential pathway for further research on how peer education and collective media making models influence youth citizenship and social change work.Originality/value – The focus on the organizational and social dynamics of peer education models is useful in understanding youth citizenship and digital access as a collective experience for youth living in disenfranchised communities that seek out these spaces for not only media making but also community building.

Since we began work on this volume in 2011, images of youth who are politically and civically engaged have populated news stories. Youth activists played key roles in the social movements that sparked and spread through Africa and the Middle East in the “Arab Spring” of 2011 and 2012. In Norway, politically engaged youth attending a summer camp run by the ruling Labour Party became the victims of a mass shooting in July of 2011. Students in Chile, Mexico City, and Quebec took to the streets in order to challenge the rising costs of education and to organize for improvements to their colleges and universities. Undocumented youth in the United States publicly shared their stories and lobbied for passage of the DREAM Act. And local newspapers throughout the United States continued to celebrate youth who were honored for their volunteer service with awards and scholarships.

Loretta E. Bass is an Associate Professor of Sociology at the University of Oklahoma. She earned her PhD in Sociology from the University of Connecticut and completed a two-year appointment within the Fertility and Family Branch of the Population Division at the U.S. Census Bureau. Dr. Bass focuses her research on children and stratification issues, and has published her research in Population Research and Policy Review, Sociological Inquiry, Sociological Focus, Political Behavior, Anthropology of Work Review, International Journal of Sociology and Social Policy, Sociological Studies of Children and Youth, Journal of Reproductive Medicine, Journal of Sociology and Social Work, International Journal of Sexual Health, and Current Sociology. Prior to becoming the Sociological Studies of Children and Youth Series Editor, she served as co-editor for two years and as a guest-editor for a special international volume in 2005. She has also published a book, Child Labor in Sub-Saharan Africa (Lynne Rienner Publishers, 2004), which offers a window on the lives of child workers in 43 African countries. She currently serves as Past-Chair of the American Sociological Association's (ASA) Children and Youth Section and as the President of Research Committee 53 on the Sociology of Childhood within the International Sociological Association (ISA).

The purpose of this paper is to explore the methodological practice of shadowing and its implications for ethnographic fieldwork. Furthermore, the paper challenges the label of “shadowing” and suggests a new label of “spect‐acting.”

This paper is based in a feminist and interpretive‐qualitative approach to methods, and uses the author's experience with shadowing as a case study. The author argues that fieldwork is always intersubjective and as such, the research site emerges out of the co‐construction of the relationship between researcher and participant.

The author argues that reflexivity is a required but neglected aspect of shadowing, and that spect‐acting as a new term would require the researcher to take reflexivity more seriously, thereby opening up emancipatory possibilities in the field.

Findings are based on a limited time span of shadowing.

The paper is original in that it imports “spect‐acting” from performance studies into the organizational methods lexicon. The value of the paper is that it provides reflection and discussion of one‐on‐one ethnography, which is a relatively underutilized method in research on organizations and management (but beginning to grow in popularity).